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For example, try searching for “Halloween pumpkin decorations” in September and October. Seasonal items are high-volume as long as the season lasts. Many customers won’t even bother to look at your listing, let alone buy from you. If you have a 66% feedback score, advertising may be a waste of money. Positive feedback is very important on eBay.
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If you’ve racked up some sales on eBay and have positive feedback to show for it, you should definitely try advertising on eBay - especially if you answered “yes” to the other questions we’ve covered. Do you have plenty of positive customer feedback? Long story short: If you don’t stand out with pricing, eBay advertising can help boost your listings.
#CAN I PLACED MY EBAY LISTINGS ON VACATION FREE#
There’s not much to differentiate them, as they’re all brand new, similarly priced, offer free shipping, and are all digital downloads: Using Minecraft again as our example, look at these nearly identical listings. If your competitors (mostly) range from $57–$63 per game, you have a low possibility of getting a sale with so many other sellers offering a similar price. Let’s say you sell video games on eBay at $60/game.
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Are your prices within ±5% of your competitors? On the other hand, if you sell rare, unique, or hard-to-find products, your listings will most likely pop without any effort on your part. It would be extremely hard to make your listing stand out there. The search results include over 31,000 individual listings. Are you selling widely available products?Īre there 20+ pages of the same product on eBay’s search results? If so, you may be selling in a highly saturated product market, and investing in eBay ads could help you stand out.įor example, a newly designed version of the game Minecraft has seen a surge in popularity. If they often show up on page two or three of search results, you might benefit from the extra visibility boost you can get from advertising on eBay. How are your current listings doing in your eBay store? If you can answer yes to any of the questions below, you should consider advertising.
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The need for ads depends on factors like: Not everyone needs eBay advertising to sell successfully on the platform.